ZF Capital

Just as the most important aspect of real estate is “location, location, location,” the most important aspect of the stock market is price, price, price. Price is the bottom line, the end result, the last word. All analyses, whether fundamental or technical, all guru proclamations, all market movements, whether ruled by greed or fear or even uncertainty, boil down to a single element: price. Simply put, price rules.

– Toni Turner, A Beginner’s Guide to Day Trading Online

Americans are taught to be proactive rather than reactive, and we constantly think of ways to alter our relationships and environments. If you’re dissatisfied with the color of your living room, you paint it. If you disagree with your partner, you take action to change things for the better. If your children misbehave, you ask them to redirect their actions.

The stock market flows like a river. You cannot push it in the other direction. You cannot paint it a different color. You cannot disagree with it, or demand it behave differently. You can only control yourself and your reaction to it!

Once you have that concept firmly in place, your goal is to come to the market each day, as professionals do, and regard it with positive objectivity.

– Toni Turner, A Beginners’s Guide to Day Trading Online

Funny thing about trading to trade well: The profits add up a zillion times faster than they do when making money’s the primary goal. Why? Traders who trade to trade well cut their losses and let their winners run. They cherish and protect their principal. They leave unnecessary risks to others. They recognize whippy, choppy market conditions and stand aside, content to keep their money safe. They make no promises to anyone, including themselves, about take-home money.

– Toni Turner, A Beginner’s Guide to Day Trading Online