I KEEP A PILE OF worthless stock certificates on my desk to remind myself at all times that investments are tools to make money — nothing more. They’re not your friend, your lover or your family. Stocks are simply pieces of paper, of which, no matter how much research we’ve done or how much we like the stock, it’s our job to sell. In my portfolio nothing is sacred. Even favored names can quickly get kicked to the curb.
As regular readers know, it’s my belief that the best way to dump stocks is via the use of stop-loss orders, a basic investment technique I’ve been espousing long before Martha Stewart made it famous. To review, a stop-loss order is placed below a stock’s current market price. Should the specified price (or anything below) get traded, the order is immediately executed at the market’s best available bid.
Regardless of whether you take a fundamental or technical approach, stop-loss orders should be an integral part of every trading discipline. They succeed simply by design: By placing one, you’re quietly acknowledging that, yes, even great stock picks can end up as lousy trades. (more…)