WHEN I HEAR PEOPLE bad-mouth Wal-Mart Stores (WMT) for its supposedly evil business practices, I wonder if they have any appreciation at all for just how difficult it is to create even one job, let alone 1.5 million. The ability for a business to be able to cut paychecks week after week, even during the tough months, is an achievement few seem to acknowledge.

Traders can appreciate it, however, because in the markets there’s no such thing as a regular paycheck. Just as most retailers’ profits are seasonal, a trader’s income is highly erratic. The most common profile consists of long stretches of small losses punctuated by a few impressive scores. And because it’s usually feast or famine, the ability to structure a portfolio toward more-consistent returns is a helpful technique that traders of all levels should employ.

Many traders aim to build consistency into their portfolios in exactly the wrong way: by overtrading. Strategies such as rolling stocks or short-term scalping only contribute to the fallacy that the market can function as a sort of endless ATM, where all you have to do each day is show up to make a withdrawal. And while there are dozens of services that promise you a handful of sure stock picks each day, it’s a loser’s game that serious investors should avoid playing. (more…)

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UP UNTIL MARCH, the few fund managers who were able to keep their portfolios in the plus column were heralded as investment geniuses. But with the markets up sharply this year, anything less than double-digit returns seems embarrassingly tame. Some sectors haven’t just performed well — they’ve kicked tail. For example, Internet stocks, which we first highlighted last fall, have taken top honors with 100%-plus gains.

But while we’d all like to see our investments on the “top performers” list, what traders should strive for isn’t necessarily the biggest return, but the most consistent.

Let’s define our terms. Consistent trading doesn’t mean that every trade is a winner, or even that in every quarter one is able to achieve a positive return. It does mean, however, that over any statistically meaningful length of time — say, a rolling 18-month period — your overall investments will have gained in value.

The return doesn’t always have to be stellar, but it does have to be positive. With all due respect to Legg Mason fund manager Bill Miller, consistently beating the Standard & Poor’s 500 doesn’t mean much when the S&P declines for three straight years. You can’t spend relative performance. (more…)

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