THE STORIES THAT interest me most aren’t those found above the fold on Page 1 of The Wall Street Journal. While it might feel comfortable to invest based on something written in a newspaper or magazine, I’m paid to speculate, not to bet on sure things. And because the market doesn’t reflect the news, but rather anticipates it, traders must get used to taking positions without a good fundamental reason.
So when putting my money to work, I evaluate not only stocks themselves, but also the stories that go along with them. At issue is determining if the investment thesis, or “story,” has already been played out and picked over by the herd. Like most things in the market, it’s an imperfect science, but the general idea is that by the time the story is out, you already will have harvested your gains and moved on. Watching the media, the message boards and the market can often provide the telltale signs.
If you follow the market, it also makes sense to follow the media, since that’s where stories live and are primarily disseminated. While I try to avoid monitoring the media for investment ideas, I do keep abreast of the coverage of the stocks in my portfolio. A mention on Cavuto or a write-up in Forbes isn’t enough to prompt me to sell, but it is one sign that word is getting around. My job is to find great stocks before they make it on the cover of Barron’s. (more…)