BETWEEN THE NEW York, Nasdaq and American exchanges, there are literally thousands of stocks available to trade. It’s a good thing there are so many to choose from, because like an old lover or ex-spouse, certain stocks carry memories that will never go away. And just as emotions can wreck havoc on good judgment, having a history with a particular investment can be particularly debilitating to your bottom line.
The fact is that those who dwell on the past often live there as well. The problem having vivid memories about a stock’s history is that it often clouds any analysis of its future. And while we often point out that trends tend to persist, none last forever. Yesterday’s chopped liver is often today’s filet mignon. So when the market’s fashions change, you’ve got to be flexible enough to change along with them.
For example, consider technology stocks. Over the past five years or so, we’ve seen technology stocks go from red hot (1998-2000) to ice cold (2000-03) to red hot again (2003-?). There’ve been opportunities to trade both long and short — but only if you’ve been able to keep an open mind.
Yet many people still remember getting burned on technology or dot-com stocks, which is exactly what has made them so difficult to get back into over the past few months. If you got taken to the cleaners on Cisco (CSCO) during the boom, for instance, it’s darn near impossible to consider owning it again, even at a significantly lower price. Losing money hurts, and when it comes to a particular sector it’s often once bitten, twice shy. (more…)