A POPULAR BUSINESS cable show on which I appear regularly has launched a segment called “Stock of the Week.” The premise: Each pundit names a stock he or she thinks could rise over the next seven days. Viewers love it. Nothing bumps ratings like the promise of quick, easy money.
I’m always preaching the gospel of absolute return. The truth is, a quick pop isn’t the best way to achieve one.
It’s hard to convince most people that they don’t want a quick 10% jump in one of their holdings. But it’s true. The best trades — that is, the ones that tend to be the most profitable — don’t occur over a few days, but over months. They aren’t knee-jerk reactions to an earnings report or a TV tout. Steady, silent price action defines a trend at work.
My philosophy starts with the notion that the market isn’t chaotic. It moves in trends, most of which unfold over time and persist longer than most people think. Therefore, the smartest thing an investor can do is trade with the trend. This means following the market, not fighting it. (more…)